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The article by Rob Dickens explores the currency of Web 3.0. Web 3.0 is the presentation of personal brand power and influence online. Rob Dickens discusses the Über-Profile. This profile is the combination of Facebook, Twitter, LinkedIn, Disqus, Foursquare, Google and many other online profiles. Combined together it makes your personal brand for your self online. Eventually according to Rob Dickens, your influence and power on the internet through social networking will become an actual currency.

He also discusses first generation measurement tools for twitter that allow you to measure your influence on Twitter in the form of ranks, influence level and grades. However second generation measurement tools allow you to measure your influence as a whole, not just one social networking platform.

One of these second generation measurement tools called Empire Avenue really intrigues me. This site is an online influence stock exchange combined with an advertising platform. This allows you to convert your online influence and reach into revenue. This is done by allowing advertisers to advertise on your extensive reach and influence which can reach out to many more people than traditional advertising methods. This method is also much more personal, as it is from person to person. They say “word of mouth” is the most efficient and fastest method of advertising. Social networking has created a virtual mouth that allows you to promote your sayings digitally.

This however poses a major threat. If advertisers and corporations begin to influence social networking, privacy and uniqueness would begin to diminish. Marketers would begin to use money to buy out peoples influence on the internet and create spam that would pollute the web. We are seeing this today as many virtual users, computers and spider scripts are created to promote endlessly for advertisers. This in turn affects the user, us, by polluting the internet and making it harder for us to find truthful and unbiased information.


 * Works Cited **

Dickens, By Rob. "Influence: The New Currency of Web 3.0 | Memeburn." //Memeburn | Web-savvy Analysis & Startup News for Emerging Markets//. Web. 21 Oct. 2010. .