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This article discusses the strategies used by Naheed Nenshi and his campaign to win the Calgary mayoral race. Although Nenshi had a great campaign in the real world, his advantage over the other three close contenders in the race came through his influence in the digital world.

Through the use of a personal website, Blogging, Facebook, Twitter, and YouTube, he was able to connect with a large amount of people in a very small amount of time and more efficiently.

Politicians are increasingly using this method to promote their campaign. One example of a campaign that used excessive use of social networking is the Obama Presidential campaign. Many can agree that besides his excellent speaking abilities, stance on key issues and education, that his ability to use new technologies to spread his message gave him the advantage over the other candidates. Through the use of volunteers and enthusiastic supports, he was able to promote his message through social networking mediums online.

Obama and Nenshi have shown very similar tactics used in their campaigns. Both are “young, bright, dynamic, and are able to use selected social media campaigns effectively”. (Financial Post)

Social media is now a new medium of democracy. It gives everyone a voice, not just the majority, the privileged or the rich. Young or old, everyone is able to receive their information fairly and give feedback without ridicule. This new medium allows even the underdog a chance to rise to the top. For example Obama, the first black president would not have been possible without social media and its people power. Naheed Nenshi, an underdog compared to his running mates, would not have won without the use of social media.

**Works Cited** "Put Social Media to Work for You." //Financial Post | Canadian Business News, Investing and Commentary//. Web. 25 Oct. 2010. .