CCT+333+Lab+3

CCT333 Tutorial #3 Wiki Questions:

**1.** Describe Jan Chipchase's prior job (he now works at frog design []) in relation to his work at Nokia. What are the two names he is given in the article? (3 paragraphs)

Jan Chipchase worked for Nokia as a “human-behaviour researcher”, or sometimes referred to as a “user anthropologist”. (Corbett)

His job was to peer into the lives of other people to gather information about human behaviour. This information is then passed on to the designers, engineers and marketing professionals at Nokia so they can meet the needs of people in different countries and expand their reach. (Corbett) It is their strategy to fully understand their potential new customers before making a product or marketing the brand to them. There are only 3 billion people with cellular connections out of 6.3 billion people in the world. This means there is a huge market of potential customers that have not been tapped yet. (TED)

He also lugs around a Nikon camera to take photos of his findings to help illustrate the human behaviour he is studying. This is helpful as it takes some explaining to fully understand human behaviour from another person’s shoes. (Corbett)

**2.** “It’s really quite striking,” Hammond says. “What people are voting for with their pocketbooks, as soon as they have more money and even before their basic needs are met, is telecommunications.” (World Resources Institute) In the spirit of this quote, describe four instances of how owning a cell phone enables users to better their lives. (4 paragraphs/ one for each instance)


 * Safety: **

It provides safety by reassuring yourself that you are connected to others at all times. For example if you fear for your safety or if you are in need of help, you are assured that with a cell phone, you are always able to ask someone for help.


 * Personal: **

It gives you a sense of self identity. Not only does a cell phone give you your own unique phone number, it also gives you an image. With many different types of cell phones in the market, you can really make it your own. Customizable skins, cases, and colours help differentiate you from the rest. You can also pick a variety of types of cell phones such as a regular phone, a texting phone (slide out keyboard), a smart phone (allows for portable internet connectivity and other advanced functions) or a touch screen phone. For example Blackberry phones are known to give you a business identity due to its advanced email functions and instant internet connectivity; whereas an Apple iPhone is known to give you a fun, creative and fashionable statement as it is a multimedia phone with a great touch screen and an attractive design.


 * Transcends Time and Space: **

It gives you the ability to transcend time by allowing you to communicate to another person at your convenience and at the best convenience of the other person as well. It also transcends space by connecting you to someone else without the requirement of you physically having to be there. This improves your life as it can help you save time by letting you communicate on the go while continuing on with the rest of your life.


 * Productivity: **

It helps you be more productive by allowing you to communicate from any location. Landlines for example would require you to travel to the location of the landline in order to make a call, requiring you to sacrifice time and money for travel. A cell phone also helps you be more productive by receiving and sending SMS messages, allowing for quick and simple messages that are less urgent but to the point. The receiver of the message can then answer back at their convenience as it is saved on their phone. This allows for the sender of an SMS to save time on trying to reach a person when they are busy through the means of a phone call and eliminates the communication gap of a missed call.


 * Works Cited **

<span style="font-family: Arial,Helvetica,sans-serif;">CORBETT, S. (2008, April 13). Cellphones-Third World and Developing Nations - Poverty - Technology - NYTimes.com. The New York Times - Breaking News, World News & Multimedia. Retrieved January 21, 2011, from []

<span style="font-family: Arial,Helvetica,sans-serif;">"Jan Chipchase on Our Mobile Phones | Video on TED.com." TED: Ideas worth Spreading. Web. 23 Jan. 2011. <http://www.ted.com/talks/jan_chipchase_on_our_mobile_phones.html>.